CAB Sports
Where Sport becomes a Scalable Asset
Delivering mass-participation events, built to grow.
CAB Sports is a homegrown mass participation sports agency dedicated to creating world-class experiences that inspire communities and elevate active lifestyles across the region.
From working with International Brands such as Tough Mudder, Spartan Deka, and Women Epic Trail Race events to building the region’s own Arabian Warrior series, we’ve spent the past three years shaping a new standard for endurance and obstacle racing in the Middle East.
Our mission is simple — to deliver epic events with uncompromising quality, seamless service, and an athlete-first focus.
Working alongside government partners, we align every race with broader goals in health, education, and community impact, ensuring every finish line delivers something bigger than a medal.
Sport For All
Sustainability
Middle Eastern Focus
Excellence in Service Levels
Athlete First Focus
Fun
Events
We create and deliver world-class sporting experiences across the Middle East
At CAB Sports, we bring global standards and regional passion together to build events that move people — literally and emotionally. Our flagship series, Arabian Warrior, is the Middle East’s homegrown obstacle course race built on the belief that OCR is for everyone.
NAS OCR 400m
Arabian Warrior
Arabian Warrior AlUla
Spartan Deka
Tough Mudder
Our
Services
We create, own, and deliver mass-participation sports events across the Middle East — from concept and IP through to full operational delivery. Alongside our own event portfolio, we work with governments, venues, and brands to design, deliver, and scale third-party events, using our proven formats, experienced team, and in-house assets. Whether leading an event end-to-end or supporting specific elements, we bring expertise, infrastructure, and execution excellence to every project.
Our
Team
CAB Sports is led by a hands-on leadership team with deep experience across event ownership, delivery, and commercial partnerships in the Middle East.
Leadership / Our Captains
Nic Cartwright | CEO
Nic founded CAB Sports to create high-quality, mass-participation events built for the Middle East. With deep experience across event ownership, government partnerships, and large-scale delivery, he leads the business strategy, brand direction, and long-term growth of the company’s event portfolio. Nic remains closely involved in event design and delivery, ensuring every project reflects CAB Sports’ standards and values.
Dave Wentzel | COO
Dave leads all operational planning and on-the-ground delivery across CAB Sports’ events. With extensive experience in mass-participation sports, logistics, safety, and venue operations, he is responsible for turning concepts into smoothly executed live events. His focus is on detail, consistency, and delivery excellence — ensuring events are safe, efficient, and athlete-focused.
Duncan D’Ewes | CCO
Duncan oversees commercial strategy, partnerships, and revenue growth across the CAB Sports portfolio. Working closely with brands, venues, and stakeholders, he focuses on building long-term partnerships that add value to events and participants alike. His role bridges commercial opportunity with operational reality, supporting sustainable growth across owned and third-party projects.
Who
We Work With
We work with governments, venues, brands, and rights-holders to deliver mass-participation events at scale across the Middle East.
Our Delivery Team
Our leadership team is supported by a trusted team of full-time staff, specialist contractors, and long-term delivery partners across operations, marketing, safety, logistics, and production. This flexible structure allows us to scale efficiently while maintaining consistent standards across every event.
Trusted Partners
We work alongside leading venues, suppliers, technical specialists, and governing bodies to deliver complex events at scale across the region.